It is ideal to honot the military discount offer year round. This does not limit customers from taking advantage of it and will generate more revenue for your business. You should also consider boosting exposure of your military discount offer on Veteran’s Day, Memorial Day and the Fourth of July. Whatever money you spend normally you should triple for Veteran’s Day and at least double for Memorial Day and the Fourth of July. This will ensure that you get a lot of military traffic on the days leading up to those holidays, the holiday itself and the days to follow. This can be a great time to really get the community involved and tell more people about your military support.